kieu pham

4 minutesIn today’s fast-paced digital advertising landscape, continuous optimization is crucial for driving performance at scale. Managing an enterprise ad portfolio presents significant challenges, like balancing growth and headcount. Achieving local relevance within a complex media landscape is equally challenging, as enterprises strive to make their campaigns more granular on regional and local levels. The key

5 minutesBrands with national reach must balance global brand advertising campaigns with targeted, local relevance. The strategic and executional complexity of adapting to local market nuances often results in “forced tradeoffs,” undermining advertisers’ ability to execute well at the crucial, local level. For many the inefficient, people-heavy workflows behind every digital advertising campaign make it all