When your website drives customers away instead of drawing them in, every day costs you business and you know it’s the time you need to rebuild a user-friendly and professional website. That’s exactly what happened to Cathy Home Care – a case study how a website redesign boosted a Denver business and increased traffic 300% with their complete digital transformation with The Ocean Wide.
This case study reveals how strategic website redesign can dramatically improve business results, particularly for service providers targeting senior populations. We’ll explore the specific changes made, measurable outcomes achieved, and lessons learned that Denver Colorado businesses can apply to their own digital presence.
The challenge: When website design hurts business
Original website problems identified
Cathy Home Care’s original website at cathyshomecare.com faced three critical issues that drove potential clients away:
- Navigation Problems: The confusing menu structure made it impossible for families and seniors to find basic information like services, pricing, or contact details.
- Mobile Accessibility Issues: Over 60% of visitors couldn’t properly access the site on their phones. Most families research senior care options while on the go, making mobile functionality essential.
- Senior-Unfriendly Design: Small fonts, poor color contrast, and complex navigation violated basic accessibility principles. The elderly visitors who needed services most couldn’t use the website effectively.
Target audience analysis: Senior care market needs
Understanding the specific requirements for elderly users and their families became crucial for the redesign strategy. Senior-focused websites require larger fonts, simplified navigation, and higher color contrast ratios to ensure accessibility.
Trust and safety visual cues play a vital role in healthcare industry websites. Families making care decisions for their loved ones need immediate reassurance through professional design elements and clear service presentation.
The psychology of colors in healthcare industry design cannot be overlooked. Warm, welcoming colors help create emotional connections while maintaining the professional credibility required for medical services.
The redesign strategy: Building trust through design
Brand identity transformation
The complete logo and color scheme overhaul addressed the fundamental disconnect between Cathy Home Care’s quality services and their outdated visual presentation. Our design team created warmth and trust through carefully selected visual elements that resonated with both seniors and their adult children.
The new brand identity needed to communicate competence and compassion simultaneously. After 16 logo iterations and revisions, we achieved a design that perfectly balanced professionalism with approachability.
Mobile-first approach for senior accessibility
Special considerations for elderly users on mobile devices drove our development decisions. We implemented larger touch target sizes and simplified gesture requirements to accommodate users with limited dexterity or vision challenges.
Loading speed optimization became critical since many seniors use older devices with slower internet connections. Every technical decision prioritized accessibility without sacrificing functionality.
Content strategy and user experience
Simplified navigation and clear call-to-actions replaced the confusing menu structure. We selected images that created emotional connections while presenting services in easily understood terms.
The new site structure allowed families to quickly find essential information like pricing, availability, and contact details without multiple clicks or complex forms.
The complete transformation process: The Ocean Wide’s comprehensive approach
Before and after website redesigns comparison
| Before Redesign | After Redesign |
| Outdated cathyshomecare.com subdirectory | Clean cathyhomecare.com main domain |
| Confusing navigation menu | Simplified 3-click access to any page |
| Mobile incompatible design | Mobile-first responsive layout |
| Generic stock photos | Custom photography showing real care |
| Hard-to-read small fonts | Large, senior-friendly typography |
| Hidden contact information | Prominent phone number and contact form |
| No accessibility features | Full ADA compliance implementation |
| Slow loading times | Optimized for 3-second load speeds |
Technical website development and optimization
The complete site deployment at cathyhomecare.com required three rounds of testing and eight technical optimizations to ensure flawless performance. We integrated Facebook and Instagram profile optimization with bio updates and contact information synchronization.
Our WordPress plugin management included security enhancements and SEO implementation through Rank Math plugin integration. Performance monitoring through Ahrefs integration provides ongoing SEO tracking and optimization opportunities.
Quality assurance and performance testing
Our comprehensive search engine optimization review identified and resolved technical issues that were preventing the site from ranking properly in local search results. The site health analysis revealed performance bottlenecks that we systematically addressed.
Cross-platform testing ensured mobile responsiveness and browser compatibility across all major devices and platforms. Security updates included WordPress core and plugin implementations to protect client data and maintain search engine trust.
Measurable results: The business impact
Key performance improvements
- Traffic Growth: 300% increase in website visitors within 90 days
- User Engagement: 180% improvement in time spent on site 100% increase in pages viewed per visit
- Tạo khách hàng tiềm năng: 250% more contact form submissions 190% increase in phone call inquiries
- Accessibility Success: 95% improvement in ADA compliance scores Zero accessibility-related user complaints
User feedback and accessibility scores
Senior user testing revealed significant improvements in task completion rates and overall satisfaction. Family members provided overwhelmingly positive feedback about the site’s clarity and professional appearance.
The successful website redesign examples in Denver demonstrate how proper accessibility implementation can enhance rather than limit design possibilities.
Why The Ocean Wide’s process delivers results
Our comprehensive approach checklist
- Design Excellence: 16 logo iterations ensuring perfect brand representation Custom icon design system for intuitive navigation Professional photography that builds trust
- Technical Mastery: Full WordPress optimization with security updates Mobile-responsive design for all devices Fast loading speeds across all platforms
- SEO Foundation: Professional plugin setup and configuration Local search optimization for Denver market Ongoing performance monitoring and adjustments
- Quality Assurance: Multiple rounds of testing before launch Cross-browser compatibility verification ADA compliance audit and implementation
- Hỗ trợ liên tục: Regular plugin updates and security maintenance Performance monitoring and optimization Dedicated Denver-based support team
The Denver advantage: Local expertise, global standards
Our methodical approach combines thorough documentation with multi-platform integration, ensuring websites, social media, and SEO work together seamlessly. Quality control through multiple rounds of testing and refinement guarantees professional results.
Future-proof solutions using modern plugins and optimization techniques protect client investments while supporting long-term success. This systematic execution represents the local business case studies success that Colorado companies can expect from professional web design services.
Lessons for Denver Colorado businesses
Industry-specific design considerations
Healthcare and senior care require unique design elements that many general web designers overlook. Local market preferences and expectations in the Denver area influence everything from color choices to navigation patterns.
Regulatory compliance factors must be considered from the initial design phase rather than added as an afterthought. Understanding these requirements helps create websites that serve both users and business goals effectively.
ROI timeline and investment justification
Website redesign costs versus returns follow predictable patterns when projects are managed professionally. Timeline expectations for similar projects typically range from 6-12 weeks for complete transformations like Cathy Home Care’s.
Budget planning for Denver market rates should account for the comprehensive nature of successful redesigns. The key takeaways from a Denver website redesign case study show that investing in quality design and development pays dividends through improved business performance.
FAQs about case study how a website redesign boosted a Denver business?
How much does a website redesign cost for Denver businesses?
Website redesign investment varies based on scope, industry requirements, and desired features. Contact The Ocean Wide at (720) 334-0899 for a detailed consultation that addresses your specific business needs and budget considerations.
How long does a complete website redesign take in Colorado?
Professional website redesigns typically require 6-12 weeks for comprehensive transformations. The Ocean Wide’s systematic approach includes discovery, design, development, testing, and launch phases to ensure optimal results for your Denver business.
Will a website redesign hurt my current search engine rankings?
Proper SEO preservation strategies during migration prevent ranking losses. Our team implements technical SEO best practices and monitors performance throughout the transition process to maintain and improve your search visibility.
What makes a website senior-friendly and accessible?
Senior-friendly websites require larger fonts, high color contrast, simplified navigation, and mobile optimization. ADA compliance standards ensure accessibility while maintaining professional appearance and functionality.
How do I measure the success of a website redesign project?
Success metrics include traffic increases, improved conversion rates, better user engagement, and enhanced accessibility scores. The Ocean Wide provides comprehensive analytics setup and ongoing monitoring to track your website’s performance improvements.
Phần kết luận
Ready to achieve similar results for your Colorado business? The Ocean Wide specializes in creating conversion-focused, accessible websites that drive real business growth. Our Denver-based team understands local market needs and delivers measurable results like the 300% traffic increase we achieved for Cathy Home Care.
When you choose The Ocean Wide, you receive the same comprehensive transformation that includes brand identity design with multiple concepts and revisions, custom website development with full WordPress optimization, and professional SEO setup with ongoing monitoring.
Our social media integration optimizes your complete digital presence while quality assurance testing ensures peak performance. Ongoing support includes plugin updates and security maintenance to protect your investment.
Contact The Ocean Wide Today: Address: 1007 S Federal Blvd, Denver, CO 80219, United States Email: [email protected] Phone: (720) 334-0899 – Available 24/7
Get your free consultation and discover how our comprehensive approach can transform your Colorado business. Every project receives the same detailed attention and systematic execution that delivered exceptional ROI from redesign for Cathy Home Care. Don’t let an outdated website cost you customers. Let’s create your success story next.
